Women farmers are less likely to own land and have limited access to credit, extension services, producer organizations and market information.  In this talk, Sarah Lyon explores current innovations in the speciality, high-quality, coffee market aimed at supporting women farmers, including new financial products and training programs, micro-batching of women's coffee, identifying and supporting "hidden influences" and developing gender "scorecards."  She will discuss the impact of some of these innovations in Oaxaca, Mexico, where 42 % of registered organic coffee farmers are now women.